904 Day Deals 2026
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904 Day 2026 falls on Friday, September 4. Businesses across Northeast Florida mark it with $9.04 pricing, area-code-themed specials, and one-day offers. The Jacksonville Zoo is running $9.04 off admission through the whole Labor Day weekend, Community First Igloo is doing skating for $9.04, and Woodsman is handing out $904 coupons. Our Jacksonville Sticker Pack drops to $9.04 for the day.
The pricing convention is that everything costs some arrangement of nine, zero, and four. Nobody signed anything. A whole city just agreed.
Last updated August 31, 2026.
Our 904 Day Deal
The Jacksonville Sticker Pack goes to $9.04 on Friday, September 4. Normal price is $15.00.
Twenty die-cut vinyl stickers, three inches, glossy. Rex the Dinosaur, the Jacobs Jewelers clock, the San Marco lions, the UTW water tower, the Jax Beach Pier, Sun-Ray Cinema, Murray Hill Theatre, San Marco Theatre, and the rest of the landmark set.
One day. Friday only. The price goes back Saturday morning, and we've already set the alarm to make sure it does.
Shipping: calculated at checkout based on your address. Orders over $49 ship free.
Confirmed 904 Day Deals Around Town
Jacksonville Zoo and Gardens: $9.04 off admission
The best-value deal of the weekend, and the longest running. Book online, no promo code needed, and it holds all four days.
September 4 through 7 · 370 Zoo Pkwy., Jacksonville, FL 32218
Community First Igloo: admission and skate rentals for $9.04
Ice skating in Jacksonville in September, for the price of a sandwich. Confirm the day and session times before you go, since rink schedules move around.
3605 Philips Hwy., Jacksonville, FL 32207
$904 off at Woodsman Kitchens & Floors
Stop by the Jacksonville showroom on September 4 between 8:30 AM and 5:00 PM to pick up a coupon for $904 off. Biggest number anyone is putting on this day, and it is not close.
8:30 AM–5:00 PM · 11732 Beach Blvd., Jacksonville, FL 32246
Learn more
#ShopSpringfield
Springfield Preservation and Revitalization is pointing people at the oldest neighborhood in the city for the day. Coffee at 1748 Bakehouse or Artessence, shopping at The Block Skate Supply, Auntie Peaches, or Meta Earth, dinner at Wafaa and Mike's Cafe or Othello. It is walkable, which is the whole argument.
All day · Springfield Historic District, just north of Downtown
Read the full guide
More land every week between now and the day. This section grows as they do.
What 904 Day Deals Usually Look Like
If you are scanning for the shape of it, a few patterns repeat every year:
- $9.04 menu items and entry prices. The most common move, and the easiest for a small shop to run.
- Product launches timed to the date. Firehouse Subs launched a new sandwich on 904 Day 2025. The Icemen have used September 4 to unveil a new jersey.
- Free events with things to win. Orange Park Mall's 2025 lineup included a scavenger hunt for fifty $50 gift cards.
- Trail and passport promotions. Visit Jacksonville pushes the Jax Ale Trail, the Jax Coffee and Donuts Trail, and the Mayport Shrimp and Seafood Trail, which hand out prizes as you go.
Where to Find Deals as They're Announced
Three places, checked in this order.
- hoorayfor904day.com. The official site runs an interactive map of events and specials, and businesses submit their own to it. This is the closest thing to a master list.
- Visit Jacksonville's 904 Day page. Broader, more tourism-facing, updated through the last week of August.
- The hashtag. #904Day is what the whole campaign runs on, and small shops post there before they post anywhere else.
Anything you found in July is incomplete. That's not a knock on the organizers. It's that half the participants decide on September 2.
The 9:04 Window
Visit Jacksonville frames the day as a bucket list you work through between 9:04 a.m. and 9:04 p.m. Some businesses run their specials inside that window rather than all day.
Worth a phone call before you drive across the river for a sandwich. Ten digits now, by the way.
Labor Day Weekend Makes This One Bigger
September 4 lands on a Friday in 2026, with Labor Day on Monday the 7th. Restaurants and shops that normally run a single-day promotion have an obvious reason to stretch it across the weekend, and the Zoo already has.
So the deals may outlast the day. Ours will not. The rest of the store is open the same day too, and $49 is where shipping goes free if you're stacking a few things.