Getting to know Jacksonville: Culture, Cost, and Opportunity

“Jacksonville isn’t just a city, it’s practically its own state.” That thought might cross your mind when you realize Jacksonville we surpassed 1,000,000 residents just over a year ago. Jacksonville was one of only two U.S. cities to cross the million mark last year, cementing its status as America’s 10th most populous city. Jax spans 874 square miles of land, making it the largest city by area in the contiguous United States. If you’re moving to Jacksonville or you’re a local looking to rediscover your hometown, this comprehensive guide will walk you through everything that makes “Jax” such a vibrant place to live. Welcome to the River City!

Reasons to Make Jax Home

Florida Charm Meets Big-City Opportunity: Jacksonville offers a rare blend of laid-back coastal Florida vibes and bustling city life. It’s often called “The Bold New City of the South”, and for good reason. Here are some compelling reasons people are flocking to Jax:

• Booming Growth & Opportunity: With the population booming and ranked among the fastest-growing cities, Jacksonville’s economy is on the upswing. The city has a diverse job market spanning finance, healthcare, logistics, tech, and more. New developments seem to pop up every month, and ambitious projects are revitalizing downtown.
• Affordable Cost of Living: Jacksonville’s cost of living is about 7% lower than the national average. Housing in particular is a bargain; on average 13% cheaper than the U.S.. In early 2025, the median home sale price here was around $296,000, far below Florida’s state median of $410,000. Your dollar simply goes further in Jax, whether you’re renting an apartment or buying a house with a yard. Plus, Florida has no state income tax, a perk that keeps more money in your pocket!
• Coastal Lifestyle & Outdoors: Jacksonville sits on the Atlantic coast and along the St. Johns River, offering endless water views and outdoor fun. With 22 miles of wide, uncrowded beaches at our doorstep, weekends here often mean sunbathing at Jacksonville Beach, surfing at Hanna Park, or kayaking through tidal creeks. Love fishing or boating? You’ll be in heaven. Jax boasts 1,100 miles of navigable water (more shoreline than any other U.S. city). From riverfront jogging trails to championship golf courses, an outdoor adventure is always just minutes away.
• Big City Amenities, Small Town Feel: Jacksonville is a big city (population-wise it’s roughly the size of San Jose or Austin), but it doesn’t feel overwhelming. Traffic is manageable compared to Miami or Atlanta, and folks are generally friendly and down-to-earth. You get urban amenities. A downtown skyline, professional sports teams, a major airport; without losing that Southern hospitality. Each neighborhood has its own vibe and tight-knit community, giving Jax a “small town inside a big city” atmosphere.
• Culture, Sports & Fun: Whether you’re an arts aficionado, a sports fanatic, or a foodie, Jacksonville delivers. The city’s arts scene is thriving with monthly art walks, local theaters, live music venues, and museums like the Cummer Museum of Art. Sports fans cheer on the Jacksonville Jaguars (expect to see lots of teal jerseys on game days). There’s also minor league baseball, hockey, and the annual Florida-Georgia college football showdown that turns the city into one big tailgate party. Foodies will enjoy everything from fresh Mayport shrimp and oysters, to a booming craft beer scene (don’t miss the Jax Ale Trail). You’ll never be bored in Jacksonville.
  
  

The Layout: Geography and Neighborhoods

Jacksonville is so large that it encompasses a wide variety of neighborhoods and regions. The city is traditionally divided into several major areas: Urban Core, Northside, Westside, Southside, Arlington, and The Beaches. 

Jacksonville isn’t just big on paper. There are over 500 neighborhoods spread across this sprawling city. Locals usually refer to a handful of large sections to get their bearings:

Downtown & Urban Core: Jacksonville’s downtown sits on the north bank of the St. Johns River, marked by a modest skyline and landmarks like the Main Street Bridge (the blue drawbridge you’ve seen in photos). Downtown is the historic core and business district, and nearby areas like Riverside/Avondale, Springfield, San Marco, and Brooklyn form the urban core neighborhoods. Riverside and Springfield boast beautiful 19th-century homes and leafy streets, while San Marco charms with its European-style square and trendy restaurants. If you crave walkability, historic architecture, and culture, the urban core neighborhoods are for you. Downtown itself is still growing (plans aim for 13,000 residents living downtown by 2030), but it already offers riverfront parks, museums, and event venues. Many young professionals choose these central areas for the character and convenience.

Northside: Everything north of downtown and the river is the Northside. This area includes the vicinity of the Jacksonville International Airport and is a mix of rural lands, new suburban developments, and older neighborhoods. You’ll find the Zoo and Botanical Gardens on the Northside, as well as large employers like some port facilities. The Northside gives you easy airport access and often larger lots and homes for the price, plus it’s an easy hop over the state line if you want to visit coastal Georgia. It’s a bit more laid-back and spread out which is great if you value space and don’t mind a short commute into the city.

Westside: Head west from downtown, across the river, and you’re in the Westside. This area has a very relaxed, old-Florida feel in parts. It’s home to many military families due to the proximity of Naval Air Station Jacksonville on the Westside. You’ll find affordable neighborhoods, parks, and fishing spots along the Cedar and Ortega Rivers. The Westside extends far out to some rural communities. If you’re looking for country vibes or housing with land, parts of the Westside might appeal to you. It’s also convenient to Orange Park (in Clay County) which offers additional shopping and dining.

Southside: Cross the St. Johns River heading south from downtown and you enter the Southside; a broad area that covers much of the city’s newer development. The Southside is known for its shopping hubs and modern suburbs. The huge St. Johns Town Center outdoor mall is a regional draw for shopping, dining, and nightlife. Areas like Baymeadows, Deerwood, and Bartram Park feature many newer apartment complexes, gated communities, and townhomes popular with young professionals and families. The Southside also includes Jacksonville’s booming corporate and tech corridor; major employers like Bank of America, Florida Blue (insurance), and Merrill Lynch have big campuses here. Traffic can get busy on Southside Blvd or JTB (J. Turner Butler Blvd), but the Southside’s convenience and abundance of modern amenities make it a top pick for many. If you want a newer home, good schools, and plenty of conveniences, definitely explore Southside neighborhoods like Mandarin (a bit more established, with gorgeous oak trees and riverfront parks) or Nocatee (just over the county line, a master-planned community often ranked among the top places to live for families).

Arlington & Eastside: East of Downtown, across the Matthews Bridge, is Arlington (a mid-century suburban area that was booming in the 1950s-70s). Arlington offers affordable ranch-style homes, established neighborhoods, and gems like the Jacksonville Arboretum & Gardens and Fort Caroline National Memorial (site of a 16th-century French fort). It’s a sleeper pick for those who want a suburban life very close to downtown. Parts of Arlington are seeing a resurgence with young families renovating older homes. South of Arlington’s core are neighborhoods like Queens Harbour and Kernan; newer and more upscale, some even gated with golf courses. The Eastside (immediately east of downtown) is an historic African-American neighborhood (sometimes called “Out East”). It’s home to sports venues like the Jaguars’ EverBank Stadium and the Jax Jumbo Shrimp baseball park, with investment and revitalization efforts.

The Beaches: Last but definitely not least, we have the beach communities! Jacksonville’s beach towns are actually separate municipalities along the ocean: Jacksonville Beach, Neptune Beach, Atlantic Beach, and the historic village of Mayport (part of the city of Jacksonville). When people say “the Beaches,” they mean this string of communities on the barrier island, about 17-20 miles east of downtown. Each beach town has its own personality. Jacksonville Beach (or “Jax Beach”) is the most commercial; it has the pier, nightlife, and summer festivals. Neptune Beach and Atlantic Beach are a bit quieter and very beloved by locals; picture bike-friendly streets, local surf shops, and favorite brunch cafes by the sea. Life at the Beaches is all about that sand-in-your-shoes, surf-and-sunrise lifestyle. Even if you don’t live there, you’ll likely drive out on weekends to enjoy it. Some folks choose to live at the beach and commute into the city; it’s a trade-off of a slightly longer drive for daily ocean breezes. If you’re coming from out of state, the idea of living on the beach in Florida, at a relatively affordable price, sounds like a dream, and it’s a dream Jacksonville can often make a reality.

With such varied areas, choosing the right neighborhood is key. Think about your priorities: historic vs. new, urban vs. suburban, inland vs. coastal, etc. Chances are, Jacksonville has a spot that fits your lifestyle like a glove. We’ve only scratched the surface; for a deeper dive, check out our upcoming Jacksonville Neighborhoods Guide, where we’ll spotlight many of these areas in detail. 

Cost of Living in Jacksonville: What to Expect

One of Jacksonville’s biggest draws is that you can enjoy the Florida lifestyle without the sky-high price tag. Whether you’re moving from New York, California, or elsewhere in Florida, you’ll likely find Jax refreshingly affordable. Let’s break down some cost-of-living specifics:

Housing Costs: “Can I actually afford to buy a home there?” In many cases, yes! The median home price in Jacksonville is around $295,000 as of early 2025, which is significantly lower than the U.S. median. Compared to Orlando, Tampa, or South Florida, you get more home for your money here. For example, a $300k budget might buy you a three-bedroom suburban house or a modern downtown condo with river views. Renters also see savings: the average apartment rent is about $1,500/month, though this varies by neighborhood (downtown luxury high-rises and beachside apartments will be on the higher end). Overall, housing in Jax is about 13% cheaper than the national average. Many newcomers are pleasantly surprised that homeownership is within reach in Jacksonville, or that they can rent a place near the beach without breaking the bank.

No State Income Tax: Florida’s well-known tax advantage cannot be overstated, there is 0% state income tax on your earnings. For working professionals, that’s like getting an instant raise compared to states that tax 5-10% or more. Retirees love it too (pensions and Social Security go untaxed by the state). Of course, Florida still needs revenue, so other taxes like sales and property tax come into play, but not having a state income tax is a huge financial perk of living here.

Property Taxes and Insurance: Property tax rates in Duval County (where Jacksonville is) are moderate; roughly 0.8-1.0% of a home’s value (the state average is 0.79%). On a $300k house, expect ~$2,500 in annual property tax, give or take. Florida does offer a Homestead Exemption to owner-occupants that can lower your taxable home value. Insurance costs, particularly homeowners insurance, deserve mention. Florida’s home insurance rates are higher than the national average due to the risk of hurricanes. In Jacksonville, we’re a bit luckier than South Florida; major hurricanes are rare here and we’re just far enough north to avoid the highest risk zone. Still, you’ll want to budget a few thousand a year for home insurance. If you rent, renters’ insurance is inexpensive (often under $20/month) and worth having for peace of mind.

Everyday Expenses: What about groceries, gas, and going out? Generally, everyday costs in Jax align close to the national average, with some slightly below. Groceries run about 4% higher than U.S. average (Florida does have to import a lot of food), but dining out, utilities, and entertainment tend to be a bit lower. A gallon of gas is usually around or a bit below the national price (recently about $2.80 here). Utilities are reasonable, our electric bills can spike in the hot summer (your A/C will run a lot, understandably), but we don’t have to pay for heating much in winter. JEA is the local electric/water utility. For reference, an average monthly energy bill is about $170 in Jacksonville. High-speed internet is widely available (expect ~$60-80/month for GB access). And one nice perk: basic water/sewer costs are lower than many places, thanks to abundant water in the region.

Food & Fun: If you enjoy going out, you’ll find Jacksonville’s prices quite friendly. You can still grab a craft beer for ~$6-7, a nice dinner for far less than a comparable meal in, say, Miami or NYC, and concert or event tickets without maxing your budget. There are plenty of free or cheap activities too; from enjoying the beach to hiking in state parks or attending Riverside Arts Market on Saturdays. In terms of bang for your buck, Jacksonville offers a high quality of life for what you pay.

Compared to Other Cities: Just to put it in perspective, living in Jacksonville is 8% cheaper than the Florida state average overall (Miami, Fort Lauderdale, etc. drive that average up) and about 7% cheaper than the U.S. average. Your housing savings here are the big factor, but even categories like healthcare and transportation are lower than average. Many people moving from the Northeast or West Coast are amazed they can reduce expenses and upgrade their lifestyle in Jacksonville.

Whether you use those savings to go out and have fun, invest in a home, or stash away for retirement, your future self will thank you for choosing an affordable place like Jax.

(For a detailed breakdown of expenses, stay tuned for our Jacksonville Cost of Living Guide, coming soon. We’ll get into the nitty-gritty of budgets, tips to save, and how Jacksonville compares to other cities you might be considering.)

Job Market and Economy: Earning a Living in Jax

Alright, let’s talk about jobs and money-making, because moving to paradise isn’t as sweet if you can’t find work to support your beach habit! Fortunately, Jacksonville’s economy is diverse and growing, with opportunities in a range of industries. Here’s what you need to know about working in Jax:

Major Industries: Jacksonville has long been an important logistics and transportation hub, it’s home to Florida’s largest deep-water port (JAXPORT) and an extensive network of railroads and highways. That means careers in shipping, logistics, and warehousing are plentiful (we’re sometimes nicknamed “America’s Logistics Center”). The military is another huge economic driver: with Naval Station Mayport, NAS Jacksonville, and nearby Kings Bay Submarine Base, the Jacksonville area hosts the third largest military presence in the U.S.. Thousands of civilian jobs support these bases, and many veterans settle here and enter the private workforce. Beyond that, Jax has a strong footing in financial services and banking (Fortune 500 firms like Fidelity National Financial and FIS are headquartered here, and Bank of America, Citibank, Wells Fargo and others have large operations), insurance (Florida Blue’s HQ, as well as many insurance tech firms), healthcare (Mayo Clinic has a major campus here, plus large hospital systems like Baptist Health and UF Health), and IT/innovation (the city has a growing tech scene with startups and established companies like Black Knight or Oracle’s new campus). Education and government provide stability too, as Jacksonville is the county seat and home to public school system and universities.

Job Market Health: The good news is Jacksonville’s unemployment rate has been consistently around or below the national average, roughly 3-4% in 2024-2025 (it ticked up slightly to 3.6% in mid-2025, still quite low). The region added thousands of jobs over the past year, particularly in education/health services (around +5,000 jobs) and sectors like professional services. It’s a balanced market: not overly dominated by one industry, which means the local economy is resilient. If one sector slows, others (like healthcare or logistics) often ramp up. For job seekers, this diversity means you’re not limited to one field. Nurses, software developers, accountants, port workers, teachers, hospitality managers; all kinds of professions find a home in Jax.

Salaries and Income: Because cost of living is lower, salaries in Jacksonville may be a notch below some larger cities, but not by much. The median household income here is about $67,000, and it’s been rising. Finance and tech jobs can easily command well above that. When you factor in no state income tax, your take-home pay in Jax often stretches further than an equivalent salary in a high-tax state. Many people moving from, say, the Northeast find that even if they take a slight pay cut, the drastically lower expenses mean they actually save more and enjoy a higher standard of living. It’s a good trade-off.

Notable Employers: Some of Jacksonville’s top employers include CSX (Fortune 500 railroad company headquartered downtown), Deutsche Bank (with a large Jacksonville campus), Amazon (several fulfillment centers providing tons of jobs), UPS and other logistics companies, the Duval County Public Schools (biggest employer in education), and city government. We also have JEA (the municipal utility) and JAXUSA Partnership actively attracting new businesses to the region. In recent years, we’ve seen companies like Dun & Bradstreet relocate here, and fintech firms growing. If you’re in healthcare, big names include Mayo Clinic, Baptist Health, Ascension St. Vincent’s, and MD Anderson Cancer Center (which has a partnership in Jax). And of course, the military bases themselves employ many civilians and contractors. Networking through LinkedIn or local professional groups can help; Jacksonville has a welcoming business community that often feels interconnected.

Entrepreneurship: Prefer to be your own boss? Jacksonville is quite friendly to entrepreneurs and small businesses. There’s a spirit of local support here; people love their local coffee shops, breweries, and boutiques. The city and chamber of commerce offer resources for startups, and costs like office space or commercial rent are far more reasonable than in bigger metros. From tech startups in coworking spaces downtown, to surf shops at the beach, to skilled trades businesses in the suburbs, there’s room to carve your niche.

Commuting & Work-Life Balance: Most work locations in Jax are reachable within a 20-30 minute drive if you live reasonably nearby. Many folks live in one side of town and commute to another, but thanks to a decent highway system, commute times are generally better than places like Atlanta or DC. If you do end up commuting from, say, the Beaches to downtown or Orange Park to Southside, you might see 40-45 minutes at rush hour, but that’s typically on the higher end. There is a growing trend of remote work here too (especially with the pandemic changes), and some people use that to live at the beach and virtually work for companies elsewhere. Jacksonville can offer a superb work-life balance: you’ll have time after work to hit the gym, take the boat out, or coach your kid’s soccer team, rather than sitting in endless traffic or grinding a never-ending rat race. The vibe is professional but not frenetic, a nice change for many who relocate from more hectic cities.

In short, making a living in Jacksonville is very feasible, with opportunities in many fields and a community that’s eager to welcome talent. Whether you’re climbing the corporate ladder, continuing your military career, or launching a new venture, Jacksonville’s economy has a place for you.

(Tip: Check out our upcoming article “Jobs in Jacksonville: How to Land Your Dream Role” for insider advice on job hunting in Jax, top recruiters, and networking events worth attending.)

Florida Sunshine: Climate and Outdoor Life in Jacksonville

Let’s talk weather and outdoors, two things near and dear to any Floridian’s heart. Jacksonville’s climate is warm, sunny, and made for outdoor enthusiasts, but it does come with a few quirks. Here’s the scoop on what to expect:

Seasons & Temperature: We get mild winters, long hot summers, and short spring/fall transitions. In winter (December–February), daytime highs are typically in the 60s°F (15-20°C) and nights in the 40s°F (5-10°C). Yes, it can occasionally dip to freezing, but snow is essentially non-existent (maybe a rare flurry every few decades, which causes great excitement). You’ll see locals break out boots and jackets when it hits 50°F; we’re dramatic about “cold” weather 😆. 

Spring warms up fast, by March and April, we’re in the 70s and 80s. Summer (May–September) is hot and humid, with highs often in the 90s°F (32-36°C) and humidity to match. If you’re new, the summer can feel like a steamy sauna at first. But the silver lining: nearly every day brings a cooling afternoon thunderstorm. It’s a reliable pattern: sunshine in the morning, a dramatic thunderstorm around 3-4pm that lasts an hour, then often clearing to a beautiful sunset. By late October, things ease into a gorgeous fall with blue skies and highs in the 70s again. Many locals live for October–November and March–April, when the weather is absolutely perfect.

Rain & Hurricane Season: Jacksonville receives about 50 inches of rain a year, mostly in those summer downpours. Always keep an umbrella handy or plan a quick coffee break when those dark clouds roll in; the storms blow through quickly. The official hurricane season is June 1 to November 30. North Florida is generally less impacted than South Florida or the Gulf Coast, but we do prepare and stay vigilant for tropical storms. Notably, Jacksonville’s location is such that direct hurricane hits are infrequent; the last major one to hit directly was Dora in 1964. However, we’ve had close calls and glancing blows (Matthew in 2016, Irma in 2017 caused flooding). 

As a resident, you’ll learn the drill: stock up on supplies in early summer, have a plan (especially if you live in low-lying or coastal areas), and pay attention to the news if a storm is brewing. The city’s infrastructure and emergency services are well-equipped for these events, and neighbors truly come together to help each other during storms. It’s just part of life in Florida. Many years, Jacksonville goes through hurricane season with just some rainy days and no serious threats, but it’s wise to be prepared.

Outdoor Paradise: Now the fun part, outdoor recreation. Jacksonville is an outdoorsy person’s dream. Obviously, the beaches are a huge draw. You can swim, surf, paddleboard, or just lounge on the sand. The water is warm enough for swimming roughly April through October. Fishing is big here, from surf fishing on Huguenot Beach to chartering a deep-sea fishing boat out of Mayport. The St. Johns River running through the city offers boating, jet-skiing, and even downtown riverfront dining by boat. We have the Intracoastal Waterway snaking behind the barrier island; perfect for kayaking through marshes or paddleboarding alongside dolphins. There are 50+ public boat ramps around, so if you have a boat, getting on the water is easy.

Parks and Trails: Jacksonville boasts the largest urban park system in the nation; over 80,000 acres of parks! You’ll find everything from neighborhood playgrounds to vast nature preserves. Hanna Park near the beaches has camping, a freshwater lake, and great surfing. Timucuan Ecological Preserve in the northeast part of town is a National Park site encompassing unspoiled wetlands, historical sites, and wildlife, don’t miss kayaking at Kayak Amelia or hiking the trails at Fort Caroline. 

On the Northside, Little Talbot Island State Park offers pristine shoreline and maritime forests. The Jacksonville-Baldwin Rail Trail is a paved 14-mile trail beloved by cyclists and joggers, and it winds through quiet woodlands. Golfers, welcome to your heaven: the Jacksonville area (First Coast) is famed for golf, with TPC Sawgrass just to the south (PGA Tour headquarters and The Players Championship; golf’s “5th major”), plus dozens of beautiful courses around town.

Jacksonville’s coastal lifestyle is a major highlight. Residents enjoy 22 miles of beaches, from lively Jacksonville Beach to quieter stretches like Neptune and Atlantic Beach; plus easy access to boating, fishing, and waterfront relaxation year-round. 

Wildlife & Nature: Don’t be surprised to spot wildlife even in the city. You might see manatees in the river during summer, dolphins playing in the wake of your ferry ride to Mayport, or gators sunning in retention ponds (give them distance, of course). Birdwatchers will love the variety: herons, egrets, roseate spoonbills, even bald eagles. And yes, you’ll get used to seeing little brown lizards scurrying everywhere, they’re harmless and actually pretty cute “yard pets.” Mosquitos can be pesky in the height of summer (especially near marshy areas at dusk), so bug spray is your friend for evening BBQs. But overall, nature is integral to Jacksonville’s identity; this is a city where you can go from office to outdoor adventure in a snap.

Seasonal Events: The great climate means lots of outdoor festivals and events. In spring, we have the Jacksonville Jazz Festival downtown, one of the largest jazz fests in the country, taking advantage of the gorgeous weather. In fall, there’s Spooktacular at the Zoo and college football festivities. The winters are mild enough that holiday light displays, outdoor New Year’s fireworks, and the famed Gator Bowl game carry on comfortably outside. Basically, year-round, there’s something happening under the sun or stars.

In Jacksonville, life tends to be lived outside, whether it’s a morning surf, an afternoon bike ride, or an evening gathering on a patio. The climate shapes our easygoing, active lifestyle. Sure, you’ll break a sweat in August just walking to your car, and you might keep a raincoat at work for those afternoon showers. But you’ll also enjoy January walks on the beach in short sleeves and countless beautiful days that make you thankful you chose Jax.

Lifestyle and Entertainment: Enjoying the River City Life

Beyond work and weather, what’s day-to-day life like in Jacksonville? In a word: vibrant. Jacksonville has a little bit of everything, and it’s the kind of place where you can carve out your own niche. Here are some facets of the local lifestyle and how to make the most of them:

Foodie Finds: If you love to eat, Jacksonville’s food scene will keep you busy. Seafood is a highlight since we’re on the ocean. You have to try Mayport shrimp, sourced from the local fishing village of Mayport; they’re sweet and delicious, often featured in dishes at local restaurants. Craving Southern comfort? Many spots serve up great fried chicken, shrimp and grits, and BBQ (North Florida has its own style, a mix of Southern and coastal). 

Don’t miss local institutions like Julington Creek Fish Camp or Metro Diner, a beloved spot featured on Diners, Drive-Ins & Dives. New restaurants are opening all the time, especially in areas like Riverside, San Marco, and at the Beaches. From food trucks at Art Walk to fine dining at the riverfront Chart House, you can find every cuisine: Thai, Indian, Cuban, Ethiopian, Vietnamese, you name it. Oh, and brunch is big here too (we take our weekend mimosas seriously).

Craft Beer & Nightlife: Jacksonville’s craft beer scene has exploded in recent years. We even have the Jax Ale Trail, a “trail” of local breweries you can tour (complete with a passport you can stamp). Favorites include Intuition Ale Works and Bold City Brewery (try the Duke’s cold nose brown ale). Nightlife in general is diverse: you can bar-hop in Jax Beach along First Street for a beachy nightlife vibe, enjoy swanky rooftop cocktails downtown at the Cowford Chophouse rooftop bar, catch a live band in the eclectic Five Points area, or dance the night away at clubs in the Southside. Jacksonville isn’t a party-all-night city like Miami, but there’s plenty to do after dark, from laid-back beachfront bars with acoustic music to energized downtown clubs. 

We can’t forget: college football Saturdays and NFL game days. Sports bars here fill up with fans cheering on the Florida Gators, Florida State Seminoles, Georgia Bulldogs, and of course the Jaguars on Sundays. The communal spirit when the Jags are winning (or even when they’re not) is something special; you’ll hear the roar of “DUUUVAL!” (you’ll learn how to pronounce it) echoing across the stadium and city.

Arts, Culture & Events: Jacksonville has a budding arts scene and a rich cultural tapestry. The city invests in public art, you’ll find colorful murals downtown and in urban neighborhoods. The Jacksonville Art Walk, held monthly downtown, is a fun evening where galleries and artists set up booths, and live music fills the air. We have professional theater companies (shout-out to Alhambra Theatre, one of the nation’s oldest dinner theaters, and Players by the Sea at the beach). The Museum of Contemporary Art (MOCA) downtown and the Cummer Museum of Art & Gardens in Riverside are must-visits for art lovers. History buffs will enjoy the Museum of Science & History (MOSH) and smaller spots like the Ritz Theatre & Museum in the historic LaVilla neighborhood, which celebrates African-American heritage in Jax. Culturally, Jacksonville is quite diverse, a sizable Hispanic community, a longstanding Black community with roots back to the city’s earliest days, and many transplants bringing influences from all over. This means a calendar full of cultural festivals: the World of Nations Celebration, Jacksonville Caribbean Festival, Greek Festival, Pride Parade in October (we celebrate in the fall when it’s cooler), and more. There’s always something happening, and locals are genuinely welcoming. You’ll often see families and people of all ages at these events, making it feel inclusive and communal.

Sports & Recreation: We touched on the Jaguars (tailgating at TIAA Bank Field is loads of fun). But sports in Jax go beyond football. We have a minor league baseball team, the Jacksonville Jumbo Shrimp, whose games are an affordable blast at the downtown ballpark (Thursdays are often “Thirsty Thursdays” with cheap beers). There’s also minor league hockey with the Jacksonville Icemen. If you’re into participatory sports, join one of the many rec leagues for softball, soccer, or flag football. Runners will love the annual Gate River Run, a huge 15K race each spring that’s like a city-wide party (it crosses two big bridges and finishes downtown). And because the weather is favorable, outdoor yoga sessions, bootcamps at the park, and cycling clubs are popular ways to stay fit and meet people. Water sports count as recreation too; paddling the Julington Creek, kiteboarding at Huguenot Park, or simply doing beach yoga at sunrise are beloved local hobbies.

Family-Friendly Life: If you have kids, you’ll find Jacksonville extremely family-friendly. The Jacksonville Zoo is top-notch (and constantly improving, like an elephant exhibit and a fun splash park for little ones in summer). The Museum of Science & History (MOSH) has interactive exhibits that entertain kids for hours. There are tons of playgrounds and an abundance of youth sports leagues (from soccer to surfing camps). Neighborhoods like Mandarin, Julington Creek (St. Johns County), and the Beaches are particularly popular for families due to good schools and safe, community vibes. Jacksonville has lots of churches and places of worship of all denominations, which often double as community centers and hubs for family activities. Essentially, it’s a great place to raise kids, with a nice balance of city and nature to keep young minds engaged.

Shopping & Amenities: You won’t lack for retail options. As mentioned, St. Johns Town Center is a massive open-air mall with just about every major retailer and many dining choices; it’s the region’s premier shopping destination. But we also have traditional malls like the Avenues, and plenty of unique local shops. Check out Five Points in Riverside for quirky boutiques, San Marco Square for upscale local shops, and Atlantic Beach Town Center for beachy, artsy stores. All the everyday conveniences like grocery chains (Publix is the favorite), home improvement stores, etc. are plentiful. And if you’re a bargain hunter, the Pecan Park Flea Market on the northside and various weekend farmers’ markets offer fun hunting grounds.

In Jacksonville, you can tailor your lifestyle to what you love. Want a laid-back beach bum life? Grab your flip-flops and go. Crave urban excitement? Immerse yourself in downtown’s revitalization and cultural scene. Seeking strong community? Join local clubs, volunteer (the city has active volunteer networks), or simply get to know your neighbors at the next block party. The vibe here is choose-your-own-adventure, with a supportive community ready to cheer you on.

(Pro tip: keep an eye on Jax’s local event calendars and join community Facebook groups for your neighborhood, it’s the best way to stay in the loop on what’s happening and connect)

Education and Schools in Jacksonville

For families moving to Jacksonville (or those planning for the future), education is a big factor. The area offers a wide range of schooling options, from public to private to magnet programs, and even higher education for those pursuing college degrees. Here’s an overview:

Public Schools: Duval County Public Schools (DCPS) is the school district covering most of Jacksonville. It’s a large district with varied performance depending on the school. The encouraging news: Duval has made strides in recent years with increasing graduation rates and more “A” rated schools. Jacksonville’s public school system includes some standout schools that earn national recognition. For example, Stanton College Preparatory School (a public magnet high school in downtown) is routinely ranked among the top high schools in the nation. In 2025 it was ranked No. 5 in Florida and No. 55 in the U.S., known for its rigorous IB and AP programs. Likewise, Paxon School for Advanced Studies is another magnet high school with excellent reputation (both Stanton and Paxon draw motivated students from all over the county). At the elementary and middle school level, there are magnet programs focusing on everything from the arts to STEM. Neighborhood schools in areas like Mandarin, Julington Creek, and the Beaches tend to have strong parent involvement and solid ratings. Beachside high schools (Fletcher High, for instance) and Bartram Trail High (just outside Duval in St. Johns County) are well-regarded. St. Johns County (just south of Jax) deserves a mention; it’s frequently rated the #1 school district in Florida, so some families choose to live in northern St. Johns County (places like Julington Creek, Nocatee) for that reason, while still enjoying proximity to Jax. But within Jacksonville/Duval, you can absolutely find great public schools, especially if you take advantage of the magnet system or live in an area zoned for a top local school.

Private & Charter Schools: Jacksonville has numerous private school options if that’s your preference. There are prestigious prep schools like The Bolles School (known for academics and a swimming program that’s produced Olympians), Episcopal School of Jacksonville, Bishop Kenny (Catholic), Providence School, and others. Tuition varies but is generally more affordable than comparable schools in bigger cities. On the charter front, there are some notable charter schools including those focused on classical education or science and tech. It’s worth researching and even visiting schools if possible; Jacksonville’s education landscape is “choice-rich,” meaning you’re not necessarily stuck with just the closest school. DCPS allows applications for magnet and special programs, and there’s an annual school choice expo to showcase options.

Higher Education: For college and beyond, Jacksonville has a few key institutions. University of North Florida (UNF) on the Southside is a well-regarded public university (medium-sized, known for business, coastal biology, nursing, among other programs), its campus even has nature trails and a lake where you can rent kayaks between classes. Jacksonville University (JU) is a private university on the river in Arlington, known for its nursing, business, and marine science programs (and a gorgeous riverfront campus). There’s also Florida State College at Jacksonville (FSCJ), a state college offering associate and bachelor’s degrees and very accessible for continuing education or affordable first two years of college. If you’re looking at specific fields: Edward Waters University is a historically black university in northwest Jax, Flagler College is a beloved small college in nearby St. Augustine, and of course the big state schools (UF, FSU) are a few hours away but have a presence here through satellite programs. Many locals do their undergrad at UNF or JU, and some stay to pursue careers in Jax, contributing to a solid base of educated young professionals in the city.

Libraries & Learning: Jacksonville has an excellent public library system. The downtown Jacksonville Main Library is huge and modern; a real community hub with resources, events, and an impressive collection. Plus, each area of town has its branch libraries. For families, these libraries often host story times, homework help sessions, and other enrichment activities. The city is also home to cool learning spots like the Museum of Science & History (great for kids’ curiosity) and various cultural institutions that offer educational programs.

Lifelong Learning: Whether it’s professional development or personal enrichment, Jax offers opportunities. You’ll find coding bootcamps, trade schools, and lots of meetup groups where you can learn new skills (like photography clubs, boating safety courses, or even surfing lessons). Retirees and seniors take advantage of programs at UNF’s Osher Lifelong Learning Institute for fun classes. The environment here encourages growth at any age.

In summary, Jacksonville can provide a strong education for those who seek it out. Like many large cities, the school system has high performers and those that struggle, but with a bit of research you can place your child (or yourself) on a great path. The community values education, you’ll see school spirit alive and well on Friday nights at high school football games, and local businesses supporting school fundraisers. As the city grows, there’s a real push to keep improving educational outcomes so that the next generation of Jaxsons is ready to shine.

(Upcoming on our blog: an Insider’s Guide to Jacksonville Schools, including tips on navigating magnet school admissions and a breakdown of the top-rated public and private schools in the area.)

Getting Around: Transportation in Jacksonville

One thing you should know about Jacksonville up front: it’s a car-centric city. With our massive land area and spread-out neighborhoods, having a vehicle makes life much easier here. That said, transportation in Jacksonville has its quirks and options, and big improvements are on the horizon. Let’s navigate the basics:

Driving: Most residents commute by car. The good news is, Jacksonville’s roads are generally well-maintained and not as chronically congested as those in many metro areas. Our main arteries include Interstate 95 (running north-south) and I-10 (coming in from the west), which intersect near downtown. If you’re in the suburbs, you’ll likely hop on one of the “Beltway” loops, I-295 forms a big circle around the city, and SR 9B is a newer expressway in the southeast. Rush hour in Jax is definitely a thing (7-9am inbound and 4-6:30pm outbound, roughly), but traffic jams are usually related to accidents or construction rather than sheer volume. A typical cross-town drive might be 20-30 minutes. Because the city is so big, you’ll rack up mileage, 15-20 mile drives are common. Gas prices tend to be moderate (often lower than national average), and plentiful parking is the norm (even downtown has many garages and lots that are reasonably priced). Insider tip: Learn the names of major bridges, because locals give directions like “take the Dames Point Bridge to the Eastside” or “go over the Buckman toward Mandarin.” The St. Johns River cuts through the city, so there are several big bridges: the Dames Point (tall, picturesque cable-stayed bridge), the Mathews and Hart Bridges by downtown (old-school steel spans), the Acosta and Main Street Bridges downtown (one’s a blue bascule bridge that lifts for boats iconic on the skyline), and the Buckman Bridge on I-295 (a long causeway linking southside to Orange Park). Knowing these helps a lot with navigation and understanding traffic reports.

Public Transit: Jacksonville’s public transit is improving but still limited compared to cities with subways or extensive bus networks. The Jacksonville Transportation Authority (JTA) runs city buses and a downtown people-mover. Buses can get you around the city core and some thoroughfares, but service frequency and coverage aren’t great in some outlying areas. However, JTA has launched the “First Coast Flyer” rapid bus lines on major corridors; they’re like express buses with limited stops and even free Wi-Fi. If you live and work near a Flyer route, it can be a convenient option (for instance, there’s a flyer line from downtown to the Beaches). The novelty in downtown is the Jacksonville Skyway, an automated monorail that glides above the streets in a 2.5-mile loop. It’s free to ride and connects downtown northbank to southbank across the river (with stops near offices, the convention center, etc.). It’s mostly used by office workers and for events (like park and ride on game days). There are plans underway to modernize and extend the Skyway into a new U²C (Ultimate Urban Circulator), potentially using autonomous shuttles to reach more neighborhoods; exciting stuff, but still a few years out.

Cycling & Walkability: Certain neighborhoods in Jacksonville are very walkable/bikeable. For example, Riverside/Avondale, Downtown, San Marco, and the Beaches. These areas have shops, cafes, and parks clustered together. The S-Line Urban Trail and the aforementioned Baldwin Trail are popular for cycling. The city has been adding more bike lanes slowly. Still, given the sprawl, most people don’t rely on biking as primary transport (aside from at the beach, where beach cruisers are practically a way of life). If you live near work/school, you certainly can walk or bike; it’s just that many people live 10+ miles from their workplace.

Rideshare & Taxis: Uber and Lyft are readily available across Jacksonville. They’re a common way to get to the airport or home safely from nightlife. Traditional taxis exist too but are less common to hail on the street; usually they’re used at the airport or by calling ahead.

Airport and Travel: Jacksonville is well-connected by air via the Jacksonville International Airport (JAX) on the Northside. JAX is a pleasant, medium-sized airport, easy to navigate, typically not crazy busy except at peak holiday times. It offers direct flights to most major U.S. cities and is adding more. You can often find good fares on carriers like Southwest, JetBlue, Delta, etc. One thing locals love: it’s usually a 20-30 minute drive to the airport from most areas, and you can go from parking to gate relatively quickly, a far cry from the ordeal of larger airports. For road trips, Jacksonville’s location is a plus: we’re at the junction of I-95 and I-10, so you can head up the East Coast or west to New Orleans and beyond quite easily. Orlando (with Disney, Universal, etc.) is about a 2.5-hour drive south, Tampa ~4 hours, Atlanta ~5 hours north, Miami ~5.5-6 hours. Even Savannah, GA is just 2 hours north; a popular weekend getaway for Jax folks.

Traffic Quirks: A few local driving notes, Floridians can be speedy drivers, and yes, some don’t use turn signals. On the flip side, if it’s raining heavily (which it often does in summer), people tend to slow down or put on flashers. Drawbridges downtown (Main St and Acosta) occasionally go up for big boats, which can delay things a few minutes. Construction can also cause detours (the I-95/I-295 interchange on the southside has been under improvement). It’s wise to have a navigation app handy for traffic updates.

Future Developments: Jacksonville is actively working to enhance transportation. Besides the Skyway upgrade, there’s talk of a potential commuter rail or expanded bus rapid transit as the metro area grows. There’s also a beloved St. Johns River Ferry that shuttles cars and passengers across the river at Mayport; a fun, scenic shortcut if you’re traveling between the beaches and Amelia Island to the north. And with downtown revitalization, there are efforts to make the urban core more pedestrian-friendly (new parks, river walks, and maybe even a streetcar someday). For now, though, life in Jax with a car is easiest.

All in all, getting around Jacksonville is pretty straightforward if you embrace driving. Think of your car as your trusty steed to traverse this wide-ranging metropolis. Just remember to blast the A/C in summer and enjoy the ride, sometimes the journey over our beautiful bridges at sunset can be the best part of your day.

Welcome to Jacksonville!

By now, you’ve gotten a taste of what Jacksonville has to offer, and truth be told, we’ve only scratched the surface of this dynamic city. Jacksonville is a place of possibilities, where you can craft the life you want. It manages to be both vibrant and relaxing, modern and historic, bustling and peaceful all at once. One minute you’re at a cutting-edge downtown office, the next you’re barefoot on the beach watching pelicans glide over the waves. Such is the magic of Jax.

A few parting pieces of advice and observations as you embark on your Jacksonville journey:

Community is Key: Jacksonville is a city where community pride runs deep. You’ll see it in the way neighbors come together for block parties, how local businesses support one another, and how everyone cheers “Duuuval!” in unison at a Jags game, instant camaraderie. Don’t be shy about getting involved. Join the local PTA, volunteer at a beach clean-up, become a regular at the farmers market. Jaxsons are friendly and welcoming, and being active in the community will make you feel at home in no time.

Explore the Region: While Jacksonville itself could entertain you indefinitely, remember that you’re in a great location to explore Northeast Florida and beyond. Take weekend trips to charming St. Augustine (the nation’s oldest city, just 45 minutes south, with amazing history and nightlife), or head an hour north to Cumberland Island (a national seashore with wild horses). The Georgia mountains are a few hours away if you crave a different scenery. Living in Jax, you get the benefit of a prime position for travel, but you might find, like many of us do, that everything you want is right here.

Embrace the Balance: Jacksonville isn’t a rat-race kind of city. People work hard, yes, but we also know how to kick back. It’s perfectly normal here to leave work a bit early on a Friday to catch a beach afternoon or to meet friends for a riverfront happy hour. We prioritize quality of life. If you’re moving from a high-pressure environment, Jacksonville might just lower your blood pressure (figuratively, maybe even literally with that sea breeze). Enjoy that balance, it’s one of the greatest gifts Jacksonville gives its residents.

Weather Wisdom: Become a weather bug, not to harp on it, but checking the forecast and radar can help you plan your days. That way you know when to schedule outdoor fun and when to expect a rain delay. And invest in a good pair of flip-flops, a reusable water bottle (stay hydrated in the heat), and a beach gear kit in your trunk. These little things will make you feel like a true local.

A City on the Rise: Finally, know that you’re joining Jacksonville at an exciting time. The city is truly on the rise, downtown is coming alive with new parks (the Shipyards West Park is in the works, and the Riverfront Plaza redesign), a shiny new performance venue, more businesses relocating here, and preparations for hosting big events (did someone say maybe another Super Bowl one day?). You’ll witness growth and progress first-hand, and you can take pride in knowing you’re part of this chapter of Jacksonville’s story. The spirit of the “Bold New City of the South” is alive and well.

In Jacksonville, you’ll find a place that welcomes you, whether you’re chasing career dreams, raising a family, retiring to warmer climes, or just seeking a fresh start. The River City by the Sea has a way of making people fall in love with it. It’s in the golden marsh sunsets, the laughter of children at play in a sprinkler to escape the heat, the thrill of a touchdown at TIAA Bank Field, the quiet of a morning paddle on the Intracoastal, and the smiles and “how y’all doing” greetings you get even from strangers. This city grows on you fast.

So, welcome to Jacksonville! We’re thrilled to have you. May your move be smooth, your new adventures be plentiful, and your decision to call Jacksonville home be one of the best you’ve ever made. Here’s to sand in your shoes, money in your pocket, and sunshine on your face, the Jacksonville way. 🌞🏖️

Welcome to Jax!