Where to Buy Jaguars Gear in Jacksonville

You can buy Jacksonville Jaguars gear four ways: the official team store at EverBank Stadium on game days, national retailers like Dick's Sporting Goods and Academy Sports around town, online through Fanatics and NFLShop, and local Jacksonville shops, including our own Jaguars Game-Day collection. Fanatics is headquartered in Jacksonville but does not operate a public superstore here.

Yes, you read that correctly. The largest licensed sports merchandise company on the planet sits in an office park on Nations Way, about fifteen minutes from the stadium, and there is no door you can walk through to buy a hat.

Is There a Fanatics Store in Jacksonville?

Not the kind you're picturing. Fanatics is headquartered at 8100 Nations Way in Jacksonville, and the company started here back in 1995. But it's an e-commerce operation. The headquarters is offices and logistics, not a showroom. You can order from fanatics.com and it ships fast, but you can't browse it in person.

One wrinkle: a small independent jersey shop listed as Football Fanatics shows up on Commonwealth Avenue on the Northside. It's not the corporate headquarters. If you're headed that way, call first.

So when someone asks where the Fanatics store is, the honest answer is your phone. Which is a strange thing to say about a hometown company, but here we are.

The Jaguars Team Store at EverBank Stadium

The official team store is the classic move. Jerseys, sideline gear, the licensed stuff with player names on it. On game days it's right there, and the selection is the deepest in town.

One thing to know for 2026: the stadium is mid-renovation. Capacity is reduced this season while the Stadium of the Future gets built, and next year the Jaguars play in Orlando at Camping World Stadium before the rebuilt EverBank opens in 2028. The 30-year lease and non-relocation agreement behind that build are covered in who owns the Jacksonville Jaguars. Construction moves things around. Check jaguars.com before you go so you know where game-day retail is set up that week. Ten minutes of reading beats forty minutes of walking the concourse looking for a door that moved.

Local Stores That Sell Jaguars Apparel

If you need something today and the stadium isn't an option, you have real choices around town.

• Dick's Sporting Goods stocks licensed Jaguars jerseys, tees, and hats, with the St. Johns Town Center location carrying the widest range.
• Academy Sports + Outdoors runs cheaper on licensed basics and usually has kids' sizes in stock.
• Big-box stores like Target and Walmart carry licensed NFL basics in season. Nothing fancy. But a teal shirt is a teal shirt when kickoff is in three hours.

The pattern is simple. National retailers for licensed jerseys, online for specific players, local shops for everything with actual personality.

What About the Jaguar Clothing Brand?

Quick detour, because this trips up a lot of searches. There is a clothing brand with a jaguar logo, and it's the car company. Jaguar sells an official apparel line with its Growler logo on polos, hoodies, and jackets, the same snarling cat badge that's on the hood.

It's nice stuff. It is also not football merchandise. Wear it to a tailgate and you're dressed as a luxury sedan enthusiast, which is a bold look for Lot J. If you searched "jaguar logo clothing" trying to find Jags gear, teal is the word you were missing.

Funny Jaguars Shirts From an Actual Jacksonville Shop

Licensed gear says which team you support. It doesn't say which city you're from. That's the gap our Jaguars Game-Day collection fills.

The Duuuval Shirt spells it with all three u's, which is the legally correct number. The Tiny Roar line runs from newborn bodysuits to adult crewnecks, so the whole family matches without anyone consenting individually. The Jag Rag rally towel exists for fourth and short. And the Jags Pub Sub Perfection shirt honors the pregame meal this city standardized decades ago.

It's a good year to be stocked up, too. The NFL revealed the AFC South's Nike Rivalries uniforms on August 25, and the Jaguars debut their Bold City look in Week 8 against the Colts on November 1. New uniforms mean new gear runs and sold-out sizes. If you're going to that Colts game, the parking lot will be a fashion show!

The team store handles the jerseys. We handle the part of the outfit that proves you know what a pub sub is. Grab yours before Week 1 does what Week 1 does.