Jaguars 2026 Rivalries Uniform: The Bold City Look, Revealed

Yes, and we've seen it now. Nike and the NFL revealed the Jaguars' 2026 Rivalries uniform on the morning of August 25. It's called the Bold City look, the Jaguars wear it November 1 against the Colts at EverBank Stadium, and it stays in the rotation for three seasons. The primary teal, black, and white set is unchanged.

The short version: teal helmet, white jersey, black pants, and the names of Jacksonville neighborhoods hidden inside the spots on the pant legs. That last part is not a rumor. It's in the team's own release.

What the Bold City Uniform Actually Looks Like

Start at the top, because that's where the argument will be. The helmet is teal-glossed with a gold face mask and a 904 mark on it. An area code on an NFL helmet. Jacksonville has been putting that number on hats, plates, and forearms for thirty years, and now Nike has put it on the field.

The rest of the details:

• White jersey, black pants, white socks, with teal, gold, and black doing the accent work.
• A cursive Jaguars script, which the team frames as a nod to its Southern roots.
• Since '95 stitched into the outer collar, marking the franchise's first season.
• A teal stripe with gold trim down the black pants, running over a faint jaguar print.

The team describes the whole thing as rooted in the grit of a city built to stand apart, which is corporate language for what locals have been saying about Jacksonville for decades without the marketing budget.

The Neighborhood Names on the Pants

This is the detail worth the price of admission. Inside the jaguar-print spots on the black pants, Nike hid the names of Jacksonville neighborhoods.

You will not read them from section 412. You will not read them on a broadcast. Somebody is going to buy a pair, sit down with a phone flashlight, and post a full inventory within a week of the merch drop. Riverside is in there somewhere. So is a neighborhood that will start an argument about whether it counts as a neighborhood.

It's the kind of design decision that only works if the city actually cares, and this one does.

When Do the Jaguars Wear It?

Week 8. Sunday, November 1, at EverBank Stadium, against the Colts. One home game against a division rival is the whole format of the Rivalries program.

After that debut, the uniform joins the regular lineup for three years alongside the existing alternates. So this is the look through 2028.

A division game, a first-time uniform, and a stadium running reduced capacity during the Stadium of the Future build. Those tickets are not going to linger.

Where to Buy the Rivalries Gear

September 1. Fanatics carries the fan apparel online and in stores, including jerseys, helmets, shirts, jackets, hats, and footwear.

The Miller Electric Center Pro Shop opens with special hours that day, 10 a.m. to 6 p.m. Its normal schedule is 10 a.m. to 3 p.m. Monday through Friday, plus three hours before kickoff on home game days.

Worth knowing before you wait: last year's Rivalries launch became Fanatics' best-selling merchandise release ever. Popular sizes went first. There is no reason to expect this one to behave differently, especially with a teal helmet involved.

For everywhere else in town that stocks Jaguars gear, we mapped it out in where to buy Jaguars gear in Jacksonville.

Why Did the Jaguars Change Their Logo?

Different question, same curiosity, so let's cover it. The logo you see today arrived in 2013, shortly after Shad Khan bought the team. It was the first major update since the original 1995 mark, and the goal was a cleaner, more modern jaguar head for a new era of ownership. The original snarling cat had served since day one and retired with honors.

The uniforms have shifted more often than the logo. The big recent move came in 2021, when the team made teal the primary home color again after years of black. The franchise has worn teal since 1993, and it remains the only team in the league that does. That fact does a lot of quiet work for us on game day. You can spot a Jags fan across any airport in America, which is part of how this fan base ended up collecting Bill Murray and a Beatle along the way.

What This Means for Your Game-Day Closet

There is now a 904 on an NFL helmet, and the Rivalries gear lands September 1. Three days later it's 904 Day. The calendar did that on its own.

The team store handles the official jerseys. Our Jax Cap has been putting the 904 on people's heads without a licensing agreement for a while now.

The rest of the Jaguars Game-Day collection covers the part of the outfit that proves you're from here. The Duuuval Shirt with all three u's. The Tiny Roar line from newborn to adult. The Jag Rag rally towel for fourth and short. All of it works under a white jersey.

Gear drops September 1. The Colts arrive November 1. Somebody will have read every neighborhood name off those pants long before either.